SkyMuse Labs

A studio for AI-assisted creativity

Centered on
Imagination

We create AI enabled products that facilitate style exploration and fun visual creations with friends

Meet Awonder
Consumer research Explore our perspective

01 / Our perspective

Macro thesis

Personalized AI content is going mainstream

As AI creation becomes easier and more accurate, we believe AI-generated content will make up a growing share of what people share.

AWonder product thesis

AI image creation can be a new way to socialize

We believe demand is currently underserved by fragmented creation tools and social platforms built for other experiences. AWonder brings personal exploration, collaborative AI creation, and low-pressure sharing together, making room for new ways to play and connect.

02 / What we’re learning

Overall respondents

Macro thesis

62% of respondents were neutral to very interested in creating AI images of themselves, with 25% very interested. 63% had created an AI image in the last three months, but only 20% had shared one on social media.

Nationally, more Americans are using chatbots: about half of U.S. adults now use AI chatbots, up from a third in 2024, and 24% use them to create or edit images or videos.

Pew Research Center · Survey conducted Feb. 17–23, 2026 · 5,119 U.S. adults

Awonder product thesis

If tools made it easier to socially engage with personalized AI content, incremental demand for AI-generated content will be unlocked. We believe demand is currently underserved by fragmented creation tools and social platforms built for other experiences.

28% of respondents said not knowing which tool to use or too much effort held them back from joining AI image trends.

47% were interested in creating images of themselves. Of those, 43% held back an image because sending it directly felt awkward or unnecessary, and 27% because it didn’t fit what they usually post on social media.

Awonder brings personal exploration, collaborative AI creation, and low-pressure sharing together, making room for new ways to play and connect. 43% of respondents were likely to try such a product, with 23% very likely.

$150K+ household income

Our thesis was more supported by a higher-income cohort.

Macro thesis

Among respondents with household incomes of $150K+, 76% were neutral to very interested in creating AI images of themselves (vs. 62% overall), and 46% were very interested (vs. 25%). 81% had created an AI image in the last three months (vs. 63%), but only 24% had shared one on social media (vs. 20%). That leaves a large gap between creating and sharing.

Awonder product thesis

Among $150K+ respondents, 36% said not knowing which tool to use or too much effort held them back from joining AI image trends (vs. 28% overall).

68% of this cohort were interested in creating images of themselves (vs. 47%). Of those, 58% held back an image because sending it directly felt awkward or unnecessary (vs. 43%), and 27% because it didn’t fit what they usually post on social media (in line with the 27% overall).

61% of $150K+ respondents were likely to try a product combining personal exploration, collaborative creation, and low-pressure sharing (vs. 43% overall), with 42% very likely (vs. 23%).

Survey results

Interest in creating AI images of yourself: 47% of overall respondents and 68% of respondents with household incomes of $150K or more were interested; 25% overall and 46% in the $150K-plus cohort were very interested.
Creating versus sharing AI images in the past three months: 63% overall and 81% of the $150K-plus cohort created an AI image, while 20% overall and 24% of the $150K-plus cohort shared one on social media.
Reasons for holding back that Awonder directly solves, overall versus the $150K-plus cohort: sending directly felt awkward or unnecessary, 30% versus 42%; content did not fit usual social posts, 24% versus 29%; no suitable audience or place to share it, 15% versus 20%; and uncertainty that the person pictured wanted it shared, 10% versus 14%.
Likelihood to try an app like Awonder: 43% of overall respondents and 61% of the $150K-plus cohort were likely to try it; 23% overall and 43% of the $150K-plus cohort were very likely to try it.

By age and gender

Equal appeal by gender: 45% of men and 42% of women are likely to try Awonder.

Likely to try Awonder, by genderOverall: 43%, Men: 45%, Women: 42%Likely to try Awonder, by gender0%20%40%60%80%100%43%Overall45%Men42%Women

Highest interest among Millennials and Gen X: 57% of 45–60s and 49% of 30–44s responded likely to try, versus 43% overall.

Likely to try Awonder, by ageOverall: 43%, 18–29: 21%, 30–44: 49%, 45–60: 57%, 60+: 21%Likely to try Awonder, by age0%20%40%60%80%100%43%Overall21%18–2949%30–4457%45–6021%60+

Group images: 64% of 45–60s and 54% of 30–44s are interested in AI images with friends.

Interested in AI images with friends, by ageOverall: 46%, 18–29: 23%, 30–44: 54%, 45–60: 64%, 60+: 18%Interested in AI images with friends, by age0%20%40%60%80%100%46%Overall23%18–2954%30–4464%45–6018%60+

AI selfies: 65% of 45–60s and 55% of 30–44s are somewhat or very interested in AI images of themselves, versus 47% overall.

Interested in AI images of yourself, by ageOverall: 47%, 18–29: 24%, 30–44: 55%, 45–60: 65%, 60+: 20%Interested in AI images of yourself, by age0%20%40%60%80%100%47%Overall24%18–2955%30–4465%45–6020%60+

03 / What we're building

Awonder

See where your
imagination takes you.

Awonder is a playful space for visual imagination. Start in Imagine: choose a curated concept or dream up your own, then cast yourself, your friends, or even your pets in the scene. Move into Analysis for color and facial insights with practical styling ideas. Then bring it to the Friends feed—share what you make, react and comment, remix an idea, or join a friend’s scene with permission.

01Imagine

Your main character moment.

Step into a cover story, a European summer, or a world of your own invention. Start with a curated concept or your own idea, then create a scene featuring you—or you and a friend.

Your Persona brings your reference photos into the worlds you imagine.
In the app / Imagine

Actual app screen

The current Awonder Imagine screen showing Trending concepts, cards and posters, and playful experiences to try with friends.
Imagine discovery · current app screen

02Analyze

Discover what makes your look yours.

Explore your color palette and facial features. Find styling ideas shaped around you, and use Critique my look for encouraging, practical feedback on an outfit.

Personal insight, with room for your own taste.
In the app / Analyze

Actual app screen

The current Awonder Analysis screen showing Critique My Look, Style Signature, Color Analysis, and Facial Geometry Analysis.
Personal style intelligence · current app screen

03Friends feed

Let one idea become something shared.

Post a creation to the Friends feed, react and comment, or use a shared scene as your starting point. Remix the idea into your own version, or join the scene with permission.

You choose what to share and who can create with your Persona.
In the app / Friends feed

Actual app screen

The current Awonder Friends screen showing invitations, shared concepts, and a friend’s Halloween alter ego post with remix and join actions.
Friends, remixing, and joining · current app screen

Awonder is now in external beta, and we’re continuing to refine the experience through testing. Curious to explore it?

Ask about Awonder

A shared curiosity?
We’d love to hear it.

Get in touch hello@skymuselabs.com